Reminder for Thursday 23 April 2026. Lucinda: read this first thing. This is what we agreed last night.
The facts as of tonight
25 new submissions since Monday. (15 Mon, 4 Tue, 6 Wed.) That's a strong pace — roughly 8 per day. If sustained, you'll have 100+ verified stallions in the directory within a month. The owner outreach IS working; the bottleneck is display.
The Worker is still broken. Not fixable by Claude alone. Needs a developer.
Display target: stallions visible on breedpulse.com by next week (Mon 27 April).
€20k/month target: not achievable from Connemaras alone. Requires expansion to other native breeds (Irish Draught, Welsh, Shetland, etc.). Payments architecture needs to support this from day one — same Stripe account, same Sotion paywall, multiple breed directories branching off the same platform. Don't build Connemara-specific plumbing.
Plan of attack for today (Thursday)
Morning — unblock display (1 hr)
Two parallel tracks. Don't wait for the developer.
Track A — Upwork the Worker fix (20 min)
Track B — Display insurance plan (40 min)
- Don't rely on the Worker fix landing. Build a parallel path so stallions are visible next Monday regardless.
- Goal: IF the dev doesn't come through in time, you still have 25+ stallions visible next week.
Afternoon — Stripe in the background (30 min active, then wait)
Whenever — Sotion research (30 min)
Important framing for the roadmap
€20k/month comes from:
- Season Pass (mare owners, €9.99/90d) → baseline revenue layer
- Stallion Owner Premium (stud owners, €100/yr for analytics) → the real money
- Breed expansion (Irish Draught, Welsh, Shetland) → multiplier on the above
Season Pass alone tops out at maybe €3–5k/month even at Connemara saturation. The €20k needs all three layers — and the third layer (breed expansion) is what turns it into a real business.
Implication for today: when building the Stripe/Sotion setup, do NOT name anything "Connemara". The product is "BreedPulse Season Pass" — breed-agnostic. The paywall rules apply to "Stallion Directory" — not "Connemara Stallion Directory". This small framing choice makes Phase 4 (adjacent breeds) trivial instead of a rebuild.
What Claude will do for you today
Ping Claude once you're online and ask for:
- The display insurance plan — concrete options to get stallions visible without the Worker
- Stripe/Sotion walkthrough — once you're ready to start, step-by-step
- Upwork message drafting — for the dev candidate you pick
What NOT to do today
- ❌ Keep poking at the Notion integration UI trying to fix the Worker yourself — time-boxed to zero now
- ❌ Start building features beyond Phase 1 — directory + payments is the ONLY job until it's live
- ❌ Manually contact new stallion owners — wait until display works, then announce
- ❌ Worry about the €20k gap today — today is about shipping the foundation
Phone reminders to set tonight
Siri / Google Assistant:
- "Remind me tomorrow at 8:30am to open BreedPulse Notion"
- "Remind me Friday at 9am to check Upwork progress and Stripe approval"